Historically dominated by men, the real estate market in the U.S. has been changing profile in recent years. According to the National Association of Realtors (NAR), women are the majority of the industry in the country, accounting for 67% of realtors. In addition, the survey points out the typical realtor’s profile in 2022: a majority of white women in their 50s with a college education.
In commercial real estate, women are also gaining leadership positions. According to information released by Ferguson Partners, last year, women held 50.4% of the new board positions of the real estate investment boards in the country.
When it comes to acquiring real estate, women also stand out. In 2021, 20% of homes purchased in the U.S. were done by single women. Single men made up only 10%. According to NAR, single women account for more than twice the number of single men owning homes in all major U.S. cities.
“The more women working and investing in real estate, the more women will feel encouraged to participate,” says Emily Porto, c0-owner of Fraga Company, a real estate business hub in Orlando, Florida. Along with CEO Alexandre Fraga, Emily works on a system for training brokers to better serve a growing audience in this field: Latin American women in the U.S.
“When it comes to family properties, Latinas have always played a key role in closing deals. However, now younger women are learning to invest in real estate and are especially interested in vacation home deals,” says Emily, who gives lectures on property protection and asset management. “It is necessary to know how to educate and understand the demands of Latin American women who want to invest abroad.”
According to NAR, foreign buyers moved about $5.1 billion into Florida real estate last year.
*This article was originally published in Portuguese by Ig.com.br